"Your money should be at work at all times." – Donald Trump

Wealth Management Designed to Protect Assets

Knowing your risk tolerance, net worth, financial objectives, cash flow, and current circumstances allows us to create a customized financial strategy with specific goals in mind, and your special needs taken into consideration.

Even if you have a long time horizon to retirement, our philosophy is always conservative. Our tactical asset management approach is designed to take advantage of both upside and downside markets. If certain daily indicators flag our system, algorithms quickly allow conversion to cash. And our experienced managers are consistently watching market conditions for opportunities.

Wealth management services provided through CalChoice Financial can help you achieve your financial planning and retirement planning goals. Let’s talk: 866.936.4884


  • Low risk, low volatility
  • Active daily management
  • Long-term preservation of investments
  • Personalized portfolio analysis
  • Ongoing financial education 
  • Flexible money management plan that fits your need

Knowing Your Wealth Management Options


Be Tactical

We believe in Tactical Asset Management where our platform of
Private Wealth Managers can go “Risk off” to cash, take advantage
of the stock market if it goes up or down and can potentially earn
money for our clients if interest rates increase or decrease.


Retirees, Pre-Retirees & Conservative Investors

For retirees, pre-retirees and conservative investors, we do not
believe that “Buy & Hold” and Asset Allocation Models are appropriate,
considering investor drawdowns/losses could be 50% in the S&P 500 as
we experienced during the Great Recession.


Existing Account Management

We can take over the management of employer sponsored plans like 401(k)
plans, SEP IRA’s, SIMPLE IRA’s or Traditional IRA’s, Roth IRA’s and
Brokerage accounts.



Low Risk, Low Volatility Disclosure: Your investment advisor may recommend third-party money managers who utilize investment strategies designed to minimize portfolio volatility and reduce the risk of declines in account values. Like any other investment strategy, this approach entails risks, including the risk that client accounts can still lose value and the risk that a defensive position may, at any given point in time, prevent client accounts from appreciating in value.

We describe the Horter investment management platform by using the terms “Low Risk” and “Low Volatility” to emphasize the strategies employed by our money managers. However, notwithstanding the risk management strategies employed by these money managers, certain investment portfolios employed by our money managers present a greater degree of investment risk than others depending upon the performance of the underlying securities. We typically refer to these strategies as “Moderate Risk” and “Moderate Volatility”. Such performance can be impacted by a number of risk factors, including but not limited to (i) the level of price volatility (equity securities generally have greater price volatility than debt securities, (ii) changes in interest rates, and (iii) the ability of the manager to purchase or sell a security in a timely manner at desired prices.

Investment advisory services offered through Horter Investment Management, LLC, a SEC-Registered Investment Adviser. Horter Investment Management does not provide legal or tax advice. Investment Adviser Representatives of Horter Investment Management may only conduct business with residents of the states and jurisdictions in which they are properly registered. Insurance and annuity products are sold separately through Horter Financial Strategies, LLC. Securities transactions for Horter Investment Management clients are placed through Trust Company of America, TD Ameritrade, Jefferson National Life Insurance Company, Security Benefit Life Insurance Company and ED&F Man Capital Markets.